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  • Define Food and Wine: Wine
  • Define Food and Wine: Team

An award-winning selection of over 1200 wines and sprits, supported by an ever-changing selection of 32 wines are available by the glass or just to sample on our Enomatic tasting machines. DeFINE Food and Wine offers a thirst-quenching range to take home or dine in.

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Our Enomatic tasting dispensers offer customers the chance to taste up to 32 wines. Tasters can choose either a 25ml, 125ml or 175ml serving of each wine, by inserting a Define card which they can top up with credit as required. Notes can be provided for guidance, with staff on hand and eager to offer advice if required. A great way to broaden your wine repertoire, with the selection changing monthly. A few trips a month and you could get to taste 384 wines by the end of a year!

We frequently change the line-up of wines featured on our tasting machines- we've show-cased over 300 different wines in the past 12 months! If you don’t fancy talking to us, then we provide notes to help guide you through our current selection.


Customers can also choose any of the +1000 wines from the shop to enjoy on the premises, with a small corkage fee of £7.50 per bottle applied to the shelf price of the wine. This goes some way to cover the costs we incur in providing the setting, seating, glassware (let alone the high quality staff!), representing great value compared to standard restaurant mark-ups. Free corkage on any wines that retail for £30 or more.


Define’s themed events have already attracted a loyal band of followers, with tickets frequently selling out soon after their release. We’ve been fortunate to attract a number of high-profile, A-lister winemakers in recent years, and we now have the talent and facilities to prepare dishes to compliment a line-up of wines.

Forthcoming Events



Live Sunday Jazz returns to Define! In a revised format, the ’sessions’ will start at 5pm, with doors closing at 9pm. Tickets cost £25 per person, which will be magically converted into credit against your food and drink bill. We’ll have a range of fine small plates for you to choose from, a fancy cheese board and a wine list full of soul and a bit of funk!

The live set will start at 5.30pm, and for our March session we welcome a fine trio, with Mike Hall on sax, Andy Hulme on guitar and Frank Grime on double bass. Tight, foot-tapping, virtuosic, acoustic jazz, featuring brazen bossas, beautiful ballads and a bit of bebop! What a great way to wile away a Springtime Sunday!

These sessions will run quarterly, so get the following dates in your diary: Sunday June 28th, Sunday September 27th and our Christmas spectacular (tickets £35) on Sunday 20th December.

Get in touch to reserve tickets
Massaya 2020

Massaya 2020

I’m delighted to announce the date of what has become our annual Massaya celebration, with the beloved Sami back in town. I was out in Lebanon last year, just as Israel decided to strike Hizbollah targets in Beirut, so I felt first hand the tension that Lebanese people have put up with for the best part of 50 years! Since then, as I’m sure you’ve seen in the news, for the first time, calls for change in the country have united people from all faiths in a peaceful drive for a brighter future- something Sami and Massaya has been promoting for 25 years. Civilty and tolerance and embracing the unique qualities of a special land.

Massaya now has two wineries, one in the Beqaa Valley, and one high up in Mount Lebanon in Faqra, where the white wine and rosé are made. The Faqra winery also has a restaurant that looks down over the remains of a Roman temple, with Beirut in the distance, and a sun that sets over the Mediterranean. Every Sunday afternoon they host a spectacular lunch, featuring a dazzling buffet of Lebanese mezze and dishes and a leg of lamb centrepiece. We thought it would be nice to recreate this at Define. We’ve stolen the recipes and the host- if only we could provide the view!

We’ve built a suitably strong following for the wines of Massaya over the years, and something of a fan base for Sami, so we thought we’d spread the love. Sami will update you on recent developments in the country and share more tales of his remarkable journey. We hope you can join us.

Tickets, which will include the buffet spectacular and a range of Massaya’s wines, cost £55. Bookings for 4 or more will be charged at £50 per person. Sunday 26th April from 3pm-6pm. Not to be missed.

For tickets to both of these events, please call 01606 882101. Please note, we require payment to secure reservations and cannot provide refunds for any cancellations made within 5 days of the event date.

Get in touch to reserve tickets

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  • Define Food and Wine: Trade

We supply a number of quality-minded restaurants in the North West, as well as some of the leading Michelin-starred destinations in London. Please send any enquiries to


Define FOod and Wine: School

We are delighted to announce the new ’term dates’ for De:Wine School. The courses are hosted by Miles Corish MW. Those letters at the end of his name mean he is a Master of Wine, one of only 389 people on the planet to have achieved this coveted qualification. Not only does Miles know his stuff, he’s also a gifted, entertaining tutor and you’ll be totally gripped as he opens your eyes (and mouths) to the glory of wine! A the end of the course, you’ll sit the relevant WSET exam, and assuming you pass, will be presented with the only certificate recognised in the UK wine trade. More importantly, you’ll be able to bamboozle your friends with your wine knowledge and have the authority to choose the wine whenever you’re out!

Not only will you be taught by a Master of Wine, you will taste through a number of great wines, all from Define’s shelves. In short, this is not your average WSET course, and quite possibly, the perfect Christmas gift! Here are the dates:

WSET Level 1

Tuesday Jan 14th 2020
Tuesday Jan 28th2020
Tuesday Feb 4th 2020

£195.00 per person

WSET Level 2

We would advise taking Level 1 before this, but it is not essential

Monday March 23rd (Monday) 2020
Monday March 30th (Monday) 2020

Two Weeks Half Term (I could do a course on April 6th (Monday) if you think it would work

Monday April 20th 2020
Monday April 27th 2020
Monday May 4th 2020
Monday May 11th 2020
Monday May 18th 2020
Monday June 1st 2020 (review and exam)

£475.00 per person

Spaces are limited, so If you would like to enrol, please call 01606 882101 or email

Meet the Team

  • Define Food and Wine: Team
  • Define Food and Wine: About

Jon Campbell
Owner & Managing Director

Jess Chen
Front of House Manager

Dave Raftery
Wine Manager

Richard Rowley
Head Chef

Sean Basnett
Sous Chef

Tom Munro
Chef de Partie

Anna Cooksey
Assistant Manager

Nic Hill
Retail assistant

Martina Plevkova
Restaurant Supervisors

Helen Thompson
Accounts Clerk

Tom Esser
Logistics Manager

Temporary Staff: Danni Munro, Lauren Dimbelow, Holly Butler, Ari Roucoule, Francesca Campbell, Honor Campbell.

About Us

  • Define Food and Wine: About
  • Define Food and Wine: About
  • Define Food and Wine: About
  • Define Food and Wine: About

Define was founded in 2000 by Jon Campbell, a then spritely soul, battle hardened by a stretch with a respected Champagne house. Having worked in and supped his way through France, Jon set out to offer a stage for the types of wine that inspired him into the trade in the first place. Years of travel and hard tasting have resulted in an enviable collection of over 1000 labels, showcasing the breadth and glory of artisan wine made with passion and purpose. The business has evolved over the years, becoming a magnet for enlightened drinkers in the North West. Visitors embrace the range, the expert advice on hand, and the chance to taste 32 cracking bottles whenever they like from Define’s sampling machines. An unerring dedication to quality and the creative approach of the team was recognised at the highly regarded International Wine Challenge, with Define winning the coveted Regional Merchant of the Year award.

The trade division of Define supplies a number of leading pubs and restaurants in the North West as well as a long list of the most celebrated Michelin restaurants and eminent foodhalls in London with a number of wines, spearheaded by the rare, cult Champagne from Jacques Selosse, represented exclusively in the UK by Define. Please contact if you would like to discuss how we might enhance your current wine offering.

We also run the DeFine Wine School from the Sandiway premises, with Level 1 and Level 2 WSET accredited certificates presented by Master of Wine Miles Corish. With a 100% pass rate to date, it’s a wonderful way to develop your appreciation of wine and is open to both members of the public and to our trade customers.

Define’s Deli offers a wide selection of British farmhouse cheese, charcuterie and pâtés, as well as a mouth-watering selection of rare treats sourced mainly from Spain and Italy, much of which is used to inspire a range of dishes prepared by the Define chefs. Last October saw the launch of a wonderful new dining area at the Sandiway premises, with an atrium room housing yet more wine and a stylish dining area. Customers can now enjoy this wonderful space at various times of the day, with award-winning coffee, breakfast items and fine French pastries served from 9am, delicious lunch options through the week, and a mouth-watering array of meditteranean tapas and small plates served on Thursday, Friday and Saturday evenings. With 32 wines available to try by the glass, and a further 1000 available by the bottle, it’s a great way to explore the world of wine alongside fine produce in a refined, relaxed environment.

We also frequently host wine-themed dinners with visiting winemakers, matching dishes to a range of wines. To hear about future themed lunches and dinners, and other events and offers at Define, please sign up to our email club here. Or better still, pop into the store for a chat and a browse and soak up all that Define stands for: great taste.

Jon & DeTeam

Thank You for your enquiry, a member of our team will get back to you as soon as possible

Unfortunately, your enquiry could not be sent. If the problem persists please call us on 01606 882 101

Table Reservations

Grand Tasting

The Grand Tasting

Sunday 11th November 2018
From 12pm-6pm. Tickets £25 each

We’re delighted to confirm the details for our annual showcase event, to be held at the Sandiway store on Sunday 11th November. A chance to work your way through over 100 of our greatest wines, with a host of reckless offers and limited release parcels to tempt you. As ever, we’ll have a number of experts alongside DeTeam to talk you through the range, as well as a host of delectables from the deli to tuck into. The perfect way to prepare for the festive season ahead.

The tasting will run from 12pm-6pm. To avoid potential riots, we’ve decided to split the tasting into two sittings, so you can choose to come from 12pm-3pm, or from 3pm-6pm. Like the swimming baths- please don’t be offended when we kick you out of the pool!

Tickets cost £25 each. If you place an order on the day for over £250, we’ll refund the cost of your ticket.

Sunday 11th November 2018
From 6.30pm. Tickets £65 each

Our Head Chef Richard has come up with a fine menu to finish the evening off in style which I’ve matched with a few of my favourite wines. Tickets for the dinner will be capped at 60, and we’ll reserve a corresponding number of tickets for the 3pm-6pm tasting session. As last year, we’ll need a good hour after the tasting finishes at 6pm to prepare the tables for dinner. We’ll serve the Taittinger Champagne at 6.30pm alongside the canapés from 6.30pm, and sit down at 7pm. As ever, it should be fun.


Comté Gougères ~ Grissini wrapped in serrano ham
Served with Taittinger Champagne

Fish Course
Cod Veronique with sage creamed leeks
Served with Le Long Bec Chenonceaux Blanc, Loire

Main Course
Venison Bourguignon with Pommes Puree and baby winter vegetables
Served with Chateau de la Negly La Cote

Cheese Course
Served with Niepoort 10 Year Old White Tawny Port

Diplomatico Babas

Dinner Tickets £65pp

As it will be Remembrance Sunday, we'll donate £5 per ticket to the Poppy Appeal.

Get in touch to reserve tickets

Taittinger Seafood Festival

Wednesday 25th October 2018
Starts 7pm, Tickets £75

Very excited about this. Once again we welcome Kevin McGee, Taittinger’s UK ambassador, to present the range of Taittinger Champagnes. This was the highlight of last year’s events, so not to be missed. A slightly different approach with this one...

7pm Arrival
Canapés served with Taittinger NV Champagne

Smoked Haddock Gratin
Served with Taittinger Prelude Grand Cru

A taste of Caviar
Served with a 50ml serving of Taittinger Comtes de Champagne 2008

Fruits de Mer Grand Buffet
Served with Taittinger Rosé

Cheese Course
Served with Avant Garde Pinot Noir, California

Tarte aux Fraises
Served with Taittinger Nocturne

Get in touch to reserve tickets

Thank You for your reservation enquiry, your booking will be be added to the diary. If for any reason your table can not be reserved, we will be in touch to let you know.

Unfortunately, your reservation enquiry could not be sent. If the problem persists please call us on 01606 882 101